Globalisation - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. The article is business study based describing about what globalisation,what are its various aspects, basic concepts, yips theory and many more.
Updated September 26, 2017
Understanding the connections between competitive forces and the key drivers in the macro environment are essential. For example technological changes can destroy many of the competitive advantages and barriers that have protected organisations historically. The primary drivers of globalization are rapid advancements in technology, culture, economics and politics. Listed accessory 8k89 i.t.e camera driver for macbook. With each passing year, the speed at which transactions take place and the spreading influence of cultural forces serve to integrate international societies. The most prominent driver of this. This article reports on a research study of how 18 worldwide businesses belonging to some of the largest American multinational companies responded in their strategies to industry globalization forces. There are four industry drivers: market drivers, cost drivers, government drivers and competitive drivers Yip 1992. Market drivers are customer needs and tastes become more common, the existence of global customers and transferable marketing between difference countries.
Updated September 26, 2017
Market Globalization Drivers
Although question exists as to whether or not globalization has been beneficial for humanity as a whole, there is little arguing that people and nations around the world today are more connected than ever before. One of the causes of this has been market drivers, whereby multinational corporations and brands are engaging consumers from around the planet, further solidifying one global market.
![]() Globalization
According to the Levin Institute, the term globalization refers to the increasing connections people, companies and states are forming around the world. The process of forming social and economic ties across vast distances is nothing new historically; however, technological improvements and liberal trade agreements have increased these connections greatly in contemporary times.
Market Drivers
One of the primary drivers of globalization has been in respect to market forces, whereby many consumer goods and services are now universally available, no matter one’s geographic location or social setting. As a result of international marketing campaigns and corporate brand promotions, consumer desires and lifestyles around the world are increasingly converging.
Other Drivers
Aside from market drivers, globalization can be attributed to other causes, including cost drivers, such as innovations in information technology and transportation; government drivers, whereby many governments have reduced trade tariffs and have embraced free trade agreements; and competitive drivers, which have seen corporations and businesses increasingly compete for market share around the world.
Industry Globalization Drivers
YIP’S GLOBALIZATION MODELWe have followed George Yip’s famous globalization model (1992) to analyse the forces behind attractiveness of globalization for telecom firms in India and more specifically Bharti Airtel.1. MARKET GLOBALIZATION FORCESEvery month about 8-10 million subscribers are being added in the Indian mobile database. India is likely to see ~80% teledensity (fixed +mobile users) by 2014 and is set to see waning demand there on. (source: Wikipedia.com)Given the current level of saturation in urban market and cut throat competition among operators, the industry players are aiming to achieve the dual strategy of:• Widening telecom footprint by acquiring new subscribers in semi urban/ rural India to take advantage of its high growth potential.• Netting talkers in emerging markets is to replicate the Indian experience outside2. COST GLOBALIZATION DRIVERSThe margins of the telecom industry as a whole have shrunk, even though subscriber base is growing owing to competition and lower “Average Revenue per User” (ARPU) primarily due to major growth drivers being from the bottom of the pyramid, for which rates have been drastically reduced to make them affordable to the masses. The tariff structure in India is among the lowest globally at Rs.0.5 - 1 per minute vis-a -vis to the tariff in USA and UK (around Rs.13 and Rs7-8 respectively) .The inevitable commoditization of voice calls and shrinking ARPU, the next challenge lies in to develop alternative revenue
Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |